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2013 Export Awards Series: AREA47 Betriebs GmbH

29 September 2013

Since 1994 the Austrian Federal Economic Chamber and the Austrian Federal Ministry of Economy, Family and Youth have been presenting "Export Awards" to Austrian companies for their exceptional success on international markets. This year the prize in the "Tourism and Leisure" category went to AREA47 Betriebs GmbH.

AREA 47 is a tourism project which is one of a kind in Europe. Launched in Ötztal, Tyrol in 2010, the leisure park spans 6.5 hectares and offers an array of challenging outdoor activities such as rafting, canyoning, climbing, mountain biking, water slides, Motocross and much more from April to September. The EUR 15m concept is really catching on, with 180,000 visitors in the first year and double the number of overnights in the following season.

The great majority of guests come from Germany, followed by visitors from Switzerland, Denmark, Italy and the Benelux countries. A large number come in groups (companies, schools or clubs). In addition to the incomparable sporting programme, events such as concerts, parties, sport and stunt shows ensure a wide range of entertainment.

In 2012 the AREA 47 leisure park generated revenue of EUR 5.5m, which is likely to be exceeded this year.

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