Market and Customers

Eight million consumers in Austria benefit from the market-oriented economic policies, with few restrictions now imposed. The wide range of products on offer has led to intense competition on the Austrian market.

Content:

Consumer Requirements
Addresses
Credit Worthiness
Trade Fairs

Consumer Requirements

Free competition leads to highly demanding customers. Quality, presentation, price and image are assessed in depth. Punctual, accurate delivery and smooth replacements and service provision are all expected.

Austria is among the top 15 UN countries for Standard of Living. Technical standards and quality expectations are generally high in the Austrian market.

Market Research

There are a variety of market research companies and marketing consultants in Austria.

These companies:

Take on tailored studies for clients
Conduct regular surveys of market-specific focus groups
Publish reports on market trends

For detailed information and contact addresses of market research institutes, please visit:

Wirtschaftskammer Österreich (WKÖ)
Fachverband Werbung und Marktkommunikation
Wiedner Hauptstraße 63
1045 Wien

: +43 5 90 900 3539
: +43 5 90 900 285
: werbung@wko.at
: http://www.fachverbandwerbung.at

Addresses

Addresses of specific groups or individual potential buyers can be found in the Austrian directories.

Business directories are offered by the following publishers:

Herold Business Data AG
Guntramsdorfer Straße 105
2340 Mödling
Österreich

: +43 2236 401133
: +43 2236 4018
: kundendienst@herold.at
: http://www.herold.at

Compass Verlag GmbH
Matznergasse 17
1141 Wien
Österreich

: +43 1 981 16113
: +43 1 981 16118
: hfu@compass.at
: http://www.compass.at

Wer liefert was? GmbH
Inkustraße 1-7/6
3400 Klosterneuburg
Österreich

: +43 2234 33765 0
: +43 2234 33765 88
: info@wlw.at
: http://www.wlw.at

Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Wien
Österreich

: +43 1 21862 200
: +43 1 21862 204
: http://www.creditreform.at

Hoppenstedt & Co Wirtschaftsverlag GmbH
Matznergasse 17
1141 Wien
Österreich

: +43 1 8763700 600
: +43 1 8763700 108
: office@hoppenstedt.at
: http://www.hoppenstedt.at

Credit Worthiness

Compared internationally, Austrian companies have shorter than average payment periods and non-payment is relatively rare. At the same time, the number of insolvencies is relatively high by EU standards.

For access to any of the following services:

Financial information
Credit ratings of companies
Debt recovery
Debt collection management

Support can be found here:

Dun & Bradstreet - Information Services GesmbH
Opernring 3-5
1010 Wien
Österreich

: +43 1 58861 0
: +43 1 58633 59
: http://dbaustria.dnb.com

Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Wien
Österreich

: +43 1 2186220 0
: +43 1 2186220 4
: http://www.creditreform.at

Wirtschaftsauskunftei Maria Wisur GmbH
Weißgerberlände 44-46
1030 Wien
Österreich

: +43 1 7187900 0
: +43 1 7187903
: http://www.wisur.at

Kreditschutzverband von 1870
Zelinkagasse 10
1010 Wien
Österreich

: +43 1 53484 0
: +43 1 53484 8206
: http://www.ksv.at

Alpenländischer Kreditorenverband
Schleifmühlgasse 2
1041 Wien
Österreich

: +43 1 58 617710
: +43 1 58 70821
: http://www.akv-europa.at

Proinform Wirtschaftsinformationen GmbH
Auskunftei Hess
Pfongauerstraße 16
5202 Neumarkt am Wallersee
Österreich

: +43 6216 4763
: +43 6216 476311
: http://www.proinform.at

Trade Fairs

Visiting and Exhibiting at trade fairs is especially important for market entry. More information about trade fairs and dates can be found at http://www.messen-austria.at - the site is in German only.