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5 September 2011 - 2 October 2011

Event details

5. September 2011 - 2. October 2011Z.12Austrian Food Weeks at Leo's Fine Food & Wine
Leo's

PROMOTION OF LEADING AUSTRIAN BRANDS IN LEO'S SUPERMARKETS

Austria is known for its high quality foods and wine.  

The interest in obtaining “a taste of Austria” is growing worldwide, and an ever increasing number of consumers around the globe appreciate fine Austrian food and beverages. With an export rate of 60%, the Austrian agricultural and food industry has become a key driver of exports. In addition to the leading role played by fine cheeses, preserves and fruit juices, other key supplies to the international markets include confectionery, pastries and other sweet delicacies. The “Made in Austria” speciality hamper is also brimming over with Austrian specialities such as pumpkin seed oils and apple or berry vinegars, fruit flavoured mineral waters etc.

From the end of August, we will be hosting Austrian Food Weeks in Melbourne for the very first time and promote Austrian brands in Leo's / LeMax Group stores via catalogue features, demonstrations and price reductions over a 4 week period. The featured products include specialty cheeses (Berglandmilch), ice teas and fruit juices (Pfanner), Mirabell Mozart Balls, chocolate bananas (Hauswirth), wafer biscuits (Manner), chocolates (Zotter), natural sweetener Stevia (Instantina), iced coffee (Maresi), Almdudler (herbal lemonade), pumpkin seed oil (Pelzmann), Lenz Moser Wines, Zipfer beer.

The promotion will run at the same time as the Great Vienna Exhibition at the National Gallery of Victoria which is part of the Master Series and on display until mid October 2011.

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