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The end of the exhaust hood
BORA opens first showroom in Sydney

BORA
18 March 2014

On 6 February, BORA celebrated the grand opening of its stylish new showroom in Drummoyne - the first one outside Europe - inviting Australian retailers and architects to hear about the brand’s arrival in Australia and its plans for future growth.

During the evening Willi Bruckbauer, founder and owner of BORA, and Markus Ostermaier, Australian CEO, demonstrated BORA‘s signature innovation: its extractor fan systems. Willi Bruckbauer has worked in the kitchen industry for more than 20 years and conventional rangehoods have always bothered him for various reasons - unaesthetic to the eye, noisy, difficult to clean and inefficient in eliminating cooking fumes.

Through continuous experimenting he created a smart system where vents are installed next to the brand’s similarly powerful cooktops that pull smoke, steam, cooking smells and vapours down and away from the cooktop, eliminating the need for bulky overhead units and taking the noise of the extractor motor away from ear height. The result is a cooktop that can be installed in the middle of the kitchen in the heart of the action - a convenient selling point well received by the attending retailers.

For more information, please visit the BORA website or contact Markus Ostermaier directly.

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