There are many distribution channels available for importing goods to Austria:
Selling to wholesale importers is the most common method of distributing goods in Austria. Many of these traders also deal with exports. Some importers deal in goods from across the globe, other specialize in specific regions or countries.
The Austrian Business Code also allows the import of goods by retailers. Large chain stores, mail order houses and department stores are all crucial importers, especially for overseas goods. Some industries and smaller manufacturers also work as importers as well as suppliers.
Austria has a relatively small market, consequently smaller quantities are required. Therefore imports from overseas are often not channelled directly, but instead through an importer from another European country - usually Germany.