Content and Multimedia

Tradition Meets Innovation – this is the best way of describing Austria's multi-faceted content and multimedia industry. This area stretches from literature and publishing through to the multimedia, software and internet industries, along with the many large and the numerous 'micro' companies who provide innovative services.

Content:

Tradition and Innovation

The comprehensive history of Austrian literature is a good example of the long tradition of the content industry. Arthur Schnitzler, Stefan Zweig, Marie von Ebner-Eschenbach, Ödön von Horváth, Robert Musil, the list of remarkable Austrian writers goes on and on.

Austrian post-war literature was led by the new impulses of the 'Vienna Group' such as H.C. Artmann and Friedrich Achleitner. Austrian dramatists have also made their mark, with leading lights such as Thomas Bernhard or Elfriede Jelinek, who was recently awarded the Nobel Prize in Literature.

Innovation within the Austrian content and multimedia industry can be easily observed in the rapidly growing branch of electronic media. Austria's e-content industry has proved itself as a dynamic contributor to the home-grown creative industry.

Next: Sectors and Structures

Last Modified 16. May 2008