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Team 7: Natural wood furniture from Austria is an export hit

Interior design by Team 7 © Team 7 Natürlich Wohnen GmbH

© Team 7 Natürlich Wohnen GmbH

29. June 2011

Winner of the 2011 Austrian State Prize for Marketing, this producer of natural wood furniture is now pushing ahead with expansion in the Benelux countries, France, Great Britain and Norway.

Team 7 Natürlich Wohnen GmbH is Austria’s leading producer of designer furniture made from natural wood. The company was founded in 1959 and now employs 610 staff. The fame and success of Team 7 lies in the successful symbiosis between natural simplicity and contemporary design. Following on from a strong year in 2010 – with turnover of EUR 69 million (+10%) – the furniture manufacturer is now focusing on growth in foreign markets.

With exports accounting for 81% of sales, production is now on an international scale. EUR 12 million has been invested in increasing capacity in recent years and the expansion focus for the medium term will be on Belgium, Luxemburg, France, Great Britain, Norway and the Netherlands. In addition to these markets, the company is also pinpointing potential for growth in Eastern Europe and Russia. An increasingly important factor in the expansion strategy lies in the flagship stores, with 6 of their own currently open as well as a further 6 which are operated with partners. The goal is to increase turnover to EUR 100 million by 2014.

The numerous acclaimed awards such as international design awards or the Austrian environmental prize are a testament to the fact that Team 7 has stayed true to its roots as an eco-pioneer and has still managed to make the leap into the 21st century. The furniture continues to be built with traditional Austrian craftsmanship – 73% of the company’s purchases are from Austria. Just a few weeks ago Team 7 was awarded the 2011 Austrian State Prize for Marketing.  

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