Skills Agency in cooperation with PR Market Leader in Arab world 28. January 2008

Viennese PR agency - The Skills Group - have gone into partnership with Trans-Arabian Creative Communications (TRACCS). Thanks to this cooperation, together they can offer a complete agency service range - from strategic consultancy to media work and lobbying - on the ground in 15 Arabic countries.

In spring 2007, the Viennese PR Agency Skills became the first agency in the German-speaking world to open a dedicated unit with a focus on the "Arab World". The Austro-Arab advisory team offers not only strategic PR consultancy, but also inter-cultural communication and negotiation coaching for economic and political decision-makers. Skills is extending its service range and the partnership with TRACCS means it has gained a partner agency renowned across the Arab world.

The new Skills partner agency TRACCS is headquartered in Dubai, United Arab Emirates. The agency, which has won numerous accolades, employs 200 people at 15 locations and therefore covers the whole of the Middle East and North Africa. TRACCS is the clear market leader among PR agencies in the largest Arab economic areas - Saudi Arabia, Jordan and Egypt.  

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