Advantage Austria Show navigation

Overview

Tourism is one of Austria’s most important industry sectors. Domestic and foreign visitors appreciate the exceptionally well-trained staff, tailor-made themed offers and the excellent infrastructure. Austria is also considered a paradise for sports – an image that has been successfully transported by Austrian sports equipment manufacturers. This is all the result of valuable, export-oriented tourism expertise, which companies all over the world can profit from.

Content:

consulting and training

Whether it’s exporters of management knowhow or providers of further training programmes – Austrian companies from the tourism industry are in demand across the world. From strategy development to consulting on topics related to eBusiness and eTourism.

Expert Knowledge

A partnership with Austrian companies means result-oriented cooperation for planning, developing, implementing and ongoing support of projects. They are specialists in:

  • Destination development and tourism infrastructure (mountains, rivers and lakes, cities and culture, health, spa and medical wellness, nature)
  • Innovation and corporate development (hotels and resorts, gastronomy, restaurants, culinary clusters)
  • Congresses and business trips (MICE - Meetings, Incentives, Congresses and Events)
  • Culture (festivals, historic buildings, castles and palaces, cloisters, museums, gardens, cultural heritage)
  • Tourism education (coaching and training, Train-the-Trainer, developing curricula, developing cooperation initiatives with schools and universities)
  • Leisure and tourism facilities (adventure and leisure parks, casinos, harbours)

Export Success - Top Quality Education

Austrian providers in the field of tourism education have developed study programmes, trainings and courses which lead to goal-based qualifications. This expertise has been successfully exported.

The IMC University of Applied Sciences Krems , which offers study programmes in tourism management and the leisure industry, was hired by the Sultanate of Oman for the structural and academic development of the University of Buraimi in the north of Oman. The contract includes planning the complete infrastructure, academic expertise and licences for implementing a total of six degree courses. Furthermore, IMC FH Krems offers tried-and-tested management knowhow and process implementation as well as a four-year management consulting course.

The Tourism College MODUL from the Economic Chamber of Vienna is today among the world’s leading training centres for the hotel, tourism and leisure industry. MODUL can boast 100 years of tradition and experience in tourism education and training. Over 6000 graduates currently hold top positions around the world. Each year around 130 youngsters leave MODUL to begin their careers in the tourism industry. The MODUL University Vienna was founded in 2007 and offers international study courses in tourism management.

Austrian Experts

The international importance of the Austrian tourism industry can be seen in the following examples of export-oriented tourism consultants and educators:

The spa planning and consulting firm, Schletterer Wellness & Spa Design , has subsidiaries in England, Dubai, Croatia and Russia, as well as representations in Egypt and China.

Another consulting company specialised in the tourism and leisure industry is Kohl & Partner . The firm is active in many countries and has comprehensive experience with operations, destinations and infrastructure.

Horwath Tourismus Consulting Austria specialises in the hotel, tourism, leisure and pool industry and has access to an international network.

Ennemoser Wirtschaftsberatung GmbH is a competent partner and expert to the tourism and golf industry.

Michaeler und Partner has been one of CEE and SEE’s leading tourism service companies for many years. From the concept to the realisation of a tourism project, from strategic consulting through to year-round support, the company has expertise for investors, banks and companies from the tourism sector.

ETB Edinger Tourismusberatung with bases in Innsbruck and Vienna is an established corporate consultant which has specialised in the tourism and leisure industry since 1975.

Forward-looking expertise

Tourism is a market which never stands still. Investment in market research and top quality education and training have enabled Austrian companies to embrace international trends and to react to market changes in an optimum way.

Cultivating New Markets

Austrian tourism companies are always breaking into new markets. This does not just apply geographically, such as the focus on Eastern Europe and Asia. The ever-increasing group of short-break holidaymakers and event tourists can also find exactly what they’re looking for in Austria.

The label "Holiday Specialists" is awarded to tourism companies who are able to offer the perfect holiday experience thanks to their precise specialisation towards target groups.

Tourism Research

Whether it’s new technologies, applications or prototypes – with the help of tourism research, new markets can be cultivated and existing ones can be optimised. Partners from abroad benefit from the exportable knowledge, project experience and cooperation initiatives with Austrian tourism research.

The market research and consultancy company Manova has developed T-MONA (Tourism Monitor Austria), an online instrument for implementing and analysing guest surveys. T-MONA allows participants to identify trends early on, thereby reacting quickly to customer needs.

Sports gear and sports equipment

Exports account for over 80% of the Austrian ski industry. Brands such as Atomic, Head, Fischer, Blizzard and Kneissl are famous across the world. While Germany may be the largest export market in Europe, customers from Eastern Europe are also showing an increasing interest in sports gear and equipment from Austria.

Sports gear and sports equipment

The fact that companies from the Austrian skiing industry provide everything from one source also makes them expert export partners. They stand out with their targeted marketing and technical innovations, for example the integration of skis and bindings. Many top sportsmen and women place their trust in the materials and experience of Austrian companies.

ATOMIC is a leading company in the Alpine ski sector and enjoys success on international markets with its technology and design innovations in the snowboard segment.

Head is not only seen at top sporting events with its skis and bindings, but also on the rackets of world-class tennis players.

Fischer Sport is an innovative high-tech company with a long tradition. In addition to skis, bindings and boots for Alpine and cross-country skiing, the company also offers accessories and hockey gear.

Blizzard has established the “ski competence centre” of the Tecnica Group in Mittersill. The company is also increasing its focus on research and development.

The company Kneissl has 150 years of history behind it. Founded in Kufstein, the focus today is on developing and building skis in the highest quality segment. The product range also includes tennis rackets, mountain bikes and accessories.

GASPO regularly brings out new innovations such as skiboards, snowblades and skateboards to the international market for sports equipment.

KOMPERDELL Sportartikel GesmbH has been producing ski poles since the 1920s.The company’s product range also includes trekking and walking poles, snow shoes, gloves, functional underwear, protective clothing and headgear. KOMPERDELL is a pioneer in the development of protectors. When warmed up, the protector adjusts to the wearer’s spine making it a perfect fit and thereby providing the best protection. This product innovation has made the company into a leading player on the market.

Water, Mountains and Racetracks

Camaro Erich Roiser GmbH specialises in equipment for water sports: whether it’s diving, surfing, sailing, kiting, waterskiing, swimming or kayaking, Camaro develops clothing and accessories for every water sport. The successful family-run company operates internationally and was the first to develop a seamless neoprene suit for swimmers and triathletes.

GRABNER GMBH produces inflatable boats for a variety of uses and sells them in over 40 countries worldwide. The company developed the first ever inflatable boat with an operating pressure of 0.3 bar. This makes the boat harder, more stable, easier to steer and safer. The company also offers a wide range of accessories and safety equipment.

Stubai Werkzeugindustrie produces products for climbers and mountaineers. The company develops products such as top-quality karabiners, harnesses and safety equipment.

The long-established company KTM produces motorcycles in the offroad, motocross and street motorcycle segments. Success on international racetracks has brought the brand worldwide fame. As Austria’s largest bicycle manufacturer, KTM Fahrrad GmbH produces high-end bicycles predominantly for sale in Germany, Italy and Switzerland.

Sportswear and Sports Shoes

LÖFFLER Premium Sportswear is famous for sportswear of the very highest quality. All of the company’s products are functional, fashionable and innovative and are exclusively produced in Austria before being sold throughout Europe. LÖFFLER supplies professional sports teams (e.g. Austrian Ski Team, KTM Bosch Bike Team) and continues to develop its products through these cooperations. Exports account for around 65% of revenue.

The Austrian family-run company Northland Professional is famous worldwide for outdoor clothing, shoes and equipment. The company’s innovations include breathable shirts which have bamboo or coffee woven into them to reduce unpleasant odours and the lightest jacket in the world, weighing just 59 grams, which is the size of a muesli bar when rolled up. Northland is represented worldwide in 36 countries. In China and South America Northland is now one of the top-selling outdoor brands.

The long-established company Stadler KG Schuhfabrik produces high-quality mountain boots and hiking boots. These are made from carefully selected materials and Stadler shoes are easily recognisable because of their technical properties and the ideal anatomic fit. Around 65% of production is exported.

Infrastructure and Logistics

When it comes to leisure infrastructure there are also many export-focused providers in Austria.

Doppelmayr Seilbahnen GmbH develops high-performance people-moving systems for summer and winter tourist resorts in close cooperation with customers.

The innovative lift systems from Sunkid GmbH are widely used in ski schools and fun parks.

Skidata offers modern entrance, management and ticketing solutions for stadiums, leisure parks and mountaineering regions.

ALGE-Timing is an experienced supplier in the sports timing, timing systems and display boards.

The snowmaking machines and systems from Sufag guarantee the appeal and competitive ability of tourist regions all over the world.

Willi Meingast GesmbH & CO KG has been synonymous worldwide for safety in Alpine ski racing since the 1960s and is a market leader. The company supplies systems fit for every safety requirement and every terrain:

  • Maximum safety nets
  • Snow drift fences
  • Crash protection mats


The SPM hinged slalom poles from Meingast are used in international competitive events. Many national ski teams train with these poles, another testament to their first-class quality.

AST Eis- u. Solartechnik GmbH plans, supplies and installs artificial ice rinks on the basis of absorber technology. The ATS ice rink system is one of the most energy-efficient ice rink systems on the market and in use worldwide. The most famous international rinks from this company include Vienna’s Ice Dream, the ice rink at the Eiffel Tower in Paris and ice rinks on the world’s largest passenger ships.

Last modified
22. May 2014
print
©©ADVANTAGE AUSTRIA