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Emarsys enjoys successful first year in UK

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6. May 2010

Emarsys set up its UK office exactly one year ago and is growing from strength to strength. The Austrian company spcialises in e-marketing solutions and has seen its workforce grow from two to 20 in just 12 months.  

"The UK is part of our growth strategy and is an interesting market," explains Daniel Harari, Marketing Director at Emarsys. Emarsys, which has offices in Vienna, London, Munich, Berlin and Zurich, is one of the leading providers of email marketing solutions and services.

Many of the company's clients are based in Britian, so establishing a subsidiary here was a logical next step. Now Emarsys is reaping the rewards of that decision. The team has grown from just two people to 20 within one year and the office already has 50 major clients. Harari sees very few barriers for companies from the service sector who are hoping to enter the UK market. The main difference is the dominance of the internet here. Last year, expenditure on online advertising in Britain oustripped television for the first time at £1.75bn compared with £1.64bn for TV, or approximately 23% of the total UK advertsing spend.

About emarsys

Emarsys is one of the leading providers of email marketing solutions and services in Europe.

Emarsys works with over 500 companies worldwide each year who send a combined volume of over 12 billion emails each year using the Emarsys platform. Customers include eBay, Alpharooms, Burton, Austrian Airlines, Nielsen, Motorola, Vodafone and Zurich Insurance.

"At emarsys we place a lot of emphasis on researching the ever-changing email environment. The knowledge and expertise we gain through that enables us to provide the most cutting-edge application on the market, ensuring that our customers emails are being properly rendered at their recipient's inbox as well as not falsely blocked en route."

Hagai Hartman, emarsys CEO 

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