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Frey Wille to open new London store

6. September 2010

Austrian enamel jeweller FREY WILLE is to open a second boutique in London this Autumn. The new store on Sloane Street will be a stunning addition to the existing line-up of over 60 FREY WILLE boutiques worldwide.

Situated on luxurious Sloane Street, the much anticipated opening will see FREY WILLE finally bringing a second exclusive boutique to the capital, just in time for the company’s 60th anniversary in 2011. Joining a fantastic line-up of well established and exclusive retailers such as Boodles, Graff, and Harvey Nichols, the new FREY WILLE store will be the perfect addition to the Sloane Street luxury shopping experience.
 
FREY WILLE’s dedicated focus on its exceptional design philosophy, innovative artistic creations, and brilliant use of colour, has secured the company’s position as the global leading company in artistic enamel jewellery since the 1950s. Drawing direct inspiration from the ‘Pure Art’ philosophy, the new Sloane Street Store, beautifully designed by FREY WILLE head of design Simone Grünberger-Wille and Japanese architect Miyako Niarz. The jewellery maker is also preparing to open a further 10 stores worldwide in late 2010.


Miyako Niarz, who also designed the stores in Cannes, Madrid, Vancouver and New York, has placed transparent structure and elegant design centre-stage here, creating the exclusive and stylish surroundings that FREY WILLE jewellery deserves.

FREY WILLE intends to open more stores in the fashion-hub of London as part of a solid growth strategy over the next two years, in direct response to the ever-increasing demand for this luxurious and truly artistic brand. By the end of 2010 FREY WILLE will have over 70 boutiques around the world in locations such as Paris, New York, London and Moscow.

About Frey Wille

Since the 1950’s FREY WILLE has been the global leading company in artistic jewellery made from precious enamel and lists enormous achievements with its unique design concept. An exceptional design philosophy, innovative artistic creations and brilliant colour from the FREY WILLE creative team of artists, goldsmiths, and experts in fine enamelling are the most important factors for exclusive jewellery and enthusiasts across the world.  

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