Advantage Austria Show navigation

New MINI Countryman built in Austria

14. September 2010

This month will see the official UK launch of the MINI Countryman, MINI's latest and largest model and the first to offer four doors and four wheel drive. But the Countryman is also unique because it is the first MINI not to be built on British soil, with all models being built in Austria by Magna Steyr.  

A new MINI will hit the road on 18 Spetember 2010. The Countryman is the first MINI to feature four doors and will offer a higher ride as well as the option of four wheel drive.
 
It is also the first model to be built outside MINI's spiritual home of Oxford. The Countryman is being built in Graz by Magna Steyr which also builds the BMW X3 sports activity vehicle.


"Countryman takes the MINI story to a new level,” said Jochen Goller, Director of MINI UK. “The extra space and ALL4 MINI break new ground in the brand’s 51 year heritage. With Countryman prices starting at £16,000 and a very high standard specification, we are introducing more MINI piquancy into the crossover market this year.”
“The Countryman models still pack in the driving thrills that put a grin on your face the way all MINIs do,” said Lee Connolly, MINI UK Product Manager. “But the Countryman also brings new levels of space and versatility to the range that will attract not only existing MINI owners but also new customers. We expect that the extra space will mean that around 80 per cent of Countryman sales will come from customers completely new to the MINI brand.”
“Countryman ALL4 is a soft off-roader for use in everyday situations like parking in a field for a sporting event or driving on the beach,” explained Connolly.  

print
©©ADVANTAGE AUSTRIA