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Austrian eyewear company, Silhouette, launch futura sunglasses

4. April 2014

Luxury sunglasses from Silhouette are the must have item for this summer. Launched this month in London, they are light, practically weightless, streamlined and uncompromisingly minimal.

Weightless trendy design
Space Age meets Future Style, an extravagant look reminiscent of modern retro. Futura stands for top design in high-tech quality. Futura, that is also the cool look of rimless shades. The fine art of eyewear manufacturing depends on more than just design alone; it is the result of a perfect blend of design, material and know-how. With its high quality standards and clear concept, the Silhouette brand has maintained its position at the forefront of eyewear manufacturers worldwide for 50 years.



50 years of Silhouette & the Futura Anniversary Collection
With its Futura Anniversary Collection, Silhouette is not only celebrating its 50th anniversary but also sunglasses that are setting a new benchmark in the fashion world. Lightness, minimalism and flexibility are what is key today.
Futura is at the forefront of this trend: With its sleek design, it appears to almost hover on the face. The three models in the Futura Collection reflect zeitgeist and live up to the highest demands in design and wearing comfort.
“Since its founding in 1964, the company's mission has been to combine the most beautiful eyewear design with the highest standards of quality,” as stated by Daniel Rogger and Thomas Windischbauer, members of the executive board of Silhouette.

Premium quality rimless eyewear
The result is rimless eyewear of premium quality that comes up to the highest standards. “Thanks to Silhouette's special material technology, the new Futura molds itself completely to the head, appearing to almost hover on the face,” said designer Gerhard Fuchs.
That the Futura 2014 can barely be felt when being worn is all down to the SPX+ material, a special polymere composite that Silhouette is constantly improving. The quality material is extremely elastic, with no need for screws or hinges.
Futura – cool flexibility and an up-to-the-minute look for fashion enthusiasts and trendsetters.



Energizing colours
Three different colour combinations reflect the free, future-oriented spirit of the Futura Collection: A black temple and silver mirrored lenses promise minimalistic coolness — and go great with the minimal posh-rock-chic look of the latest fashions on the runways.
A white temple with bronze-coloured mirrored lenses lends a touch of lightness and a breath of freshness — the ideal accessory to complement the trendy summer fashions.
The yellow temple with black lenses corresponds to the pop ’70s style of the original version — the sunny retro-space look for absolute trendsetters.

For further information:
www.silhouette.com; www.facebook.com/silhouette
In the App store: Silhouette iMirror

Silhouette
What began in 1964 as a vision of glasses as a decorative device, is today the world’s leading brand of light and high quality glasses – Silhouette. This is the brand of the world’s lightest glasses, made with great attention to detail, a large proportion of work by hand, an individual design approach and the use of the best materials and the latest technology. Made in Austria, they are exported to 100 countries worldwide. In 1999 Silhouette revolutionized the eyeglass world with its Titan Minimal Art glasses weighing only 1.8 grams, without screws, hinges or rims. Silhouette glasses have been 35 times with astronauts in space; they travel around the globe with the Vienna Philharmonic as well as with a number of celebrities from entertainment, business and politics.

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