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Austrian jewellery company working to stop female genital mutilation

13. June 2014

The Austrian jewellery company Gemmini together with the Desert Flower Foundation (DFF) is involved in the charity project HANDforLUCK. The Desert Flower Foundation seeks to end the crime of female genital mutilation by raising public awareness.

HANDforLUCK is a combination of brilliant diamonds with trendy, very flexible silicon bands. This elaborate sterling silver jewellery can either be worn as necklace or as bracelet. All proceeds go to the DFF.

The symbol, also known as Hamsa, has its origin in Africa and means “five”, referring to the five fingers of a hand. On the one hand the ancient but still popular talisman is a symbol of protection. On the other hand it is a token of mercy, power and luck.

Gemmini has won strong support for the project in Austria, with many celebrities as ambassador for this cause. The company plans to repeat its success for this project in the UK. Gemmini will be exhibiting at the trade fair and networking event, Jewellery & Watch London , which runs from 18 to 19 June in the prestigious Saatchi Gallery.

To find out more about the Desert Flower Foundation please visit: http://www.desertflowerfoundation.org/


The project ambassadors showing their support.

The project ambassadors showing their support. 

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