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Market and Customers

Meeting customers © ADVANTAGE AUSTRIA

© ADVANTAGE AUSTRIA

Eight million consumers in Austria benefit from the market-oriented economic policies, with few restrictions now imposed. The wide range of products on offer has led to intense competition on the Austrian market.

Content:

Consumer Requirements

Free competition leads to highly demanding customers. Quality, presentation, price and image are assessed in depth. Punctual, accurate delivery and smooth replacements and service provision are all expected.

Austria is among the top 15 UN countries for Standard of Living. Technical standards and quality expectations are generally high in the Austrian market.

Market Research

There are a variety of market research companies and marketing consultants in Austria.

These companies:

  • Take on tailored studies for clients
  • Conduct regular surveys of market-specific focus groups
  • Publish reports on market trends

For detailed information and contact addresses of market research institutes, please visit: 

Austrian Economic Chambers
Professional Association Advertising and Market Communication Industry, Austria
Wiedner Hauptstraße 57
1045 Vienna
Austria
 
+43 5 90 900 3504
 
+43 5 90 900 285
werbung@wko.at
 
http://wko.at/werbung

Addresses

Addresses of specific groups or individual potential buyers can be found in the Austrian directories.

Business directories are offered by the following publishers: 

HEROLD Business Data AG
Guntramsdorfer Straße 105
2340 Mödling
Austria
 
+43 2236 401 - 0
 
+43 2236 401 - 8
kundenservice@herold.at
 
https://www.herold.at
Compass-Verlag GmbH
Matznergasse 17
1140 Vienna
Austria
 
+43 1 981 16 - 0
 
+43 1 981 16 - 111
office@compass.at
 
https://compass.at/en/
Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Vienna
Austria
 
+43 1 21862 20-0
 
+43 1 21862 20-4
creditreform@wien.creditreform.at
 
http://www.creditreform.at

Credit Worthiness

Compared internationally, Austrian companies have shorter than average payment periods and non-payment is relatively rare. At the same time, the number of insolvencies is relatively high by EU standards.

For access to any of the following services:

  • Financial information
  • Credit ratings of companies
  • Debt recovery
  • Debt collection management

Support can be found here:

Bisnode Austria GmbH
Geiselbergstraße 17
1110 Vienna
Austria
 
+43 1 58861-0
 
+43 1 58861-3444
office.at@bisnode.com
 
https://www.bisnode.com/International/
Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Vienna
Austria
 
+43 1 2186220-0
 
+43 1 2186220-4
creditreform@wien.creditreform.at
 
http://www.creditreform.at
Kreditschutzverband von 1870
Wagenseilgasse 7
1120 Vienna
Austria
 
+43 (0) 50 1870-1000
 
+43 (0) 50 1870-99 1000
ksv@ksv.at
 
https://www.ksv.at/welcome-ksv1870-group
AKV EUROPA - Alpenländischer Kreditorenverband
Schleifmühlgasse 2/2
1041 Vienna
Austria
 
+43 504 100-0
 
+43 504 100-1522
office@akveuropa.at
 
http://www.akv.at/english
Proinform
Alter Markt 37
5211 Friedburg in LENGAU
Austria
 
+43 7746 3854
 
+43 7746 3854 11
info@proinform.at
 
http://www.proinform.at

Trade Fairs

Visiting and Exhibiting at trade fairs is especially important for market entry. More information about trade fairs and dates can be found at http://www.messen-austria.at - the site is in German only.

Services provided by Trade Fair Organisers

Trade Fair organisers offer a wide variety of services in the run up to the fair itself, these can include:

  • Setting up stands in accordance with the exhibitor's requirements
  • Recruiting constructors, interpreters and stand attendants
  • Preparing advertising material and publications

Specialist fairs are often held in conjuction with seminars related to displayed products or trade and industry trends.

Addresses of Key Trade Fair Organisers

Reed Messe Wien GesmbH
Messeplatz 1
1021 Vienna
Austria
 
+43 1 72720-0
 
+43 1 72720-4709
info@messe.at
 
https://www.messe.at/en/
Messe Dornbirn GmbH
Messeplatz 1
6854 Dornbirn
Austria
 
+43 5572 305-0
 
+43 5572 305-335
service@messedornbirn.at
 
https://www.messedornbirn.at
Reed Messe Salzburg GmbH
Am Messezentrum 6
5021 Salzburg
Austria
 
+43 662 4477-0
 
+43 662 4477-4809
info@reedexpo.at
 
https://www.messe.at/en/
Messezentrum Salzburg GmbH
Am Messezentrum 1
5020 Salzburg
Austria
 
+43 662 2404-0
 
+43 662 2404-20
office@messezentrum-salzburg.at
 
http://www.messezentrum-salzburg.at/fairs_mzs.html
Messe Congress Graz Betriebsgesellschaft m.b.H.
Messeplatz 1
8010 Graz
Austria
 
+43 316 8088-0
 
+43 316 8088-250
office@mcg.at
 
http://www.mcg.at/messegraz.at/en/
Klagenfurter Messe BetriebsgesmbH
Messeplatz 1
9021 Klagenfurt
Austria
 
+43 463 56800-0
 
+43 463 56800-28
office@kaerntnermessen.at
 
http://www.kaerntnermessen.at/messe/english/
Messe Wels GmbH
Messeplatz 1
4600 Wels
Austria
 
+43 7242 9392-0
 
+43 7242 9392-66451
office@messe-wels.at
 
http://www.messe-wels.at
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