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Pöttinger completes takeover of T. Traynor in clonmel

15 November 2013

The Austrian manufacturer of farm machinery Pöttinger acquired T. Traynor in Clonmel in 2013. The decision was not surprising as Traynor had been Pöttinger's distributor in Ireland for the last 20 years.
2013 has been a year of global success for the Austrian company, which the CEO attributes to product innovation and customer proximity. This has led to revenues in excess of €300m for the first time in the firm’s 140-year history.

As market leader in the sale and distribution of agricultural machinery, T. Traynor was the obvious choice for Pöttinger when it decided to launch in Ireland two decades ago. As Pöttinger expanded internationally, acquiring companies became a priority. Observers in the sector see the takeover of T. Trayor as a deepening committment to the Irish market.

Pöttinger is a 140 year old, family-owned company based near Linz. According to the CEO, its success factors are intelligent and efficient technology, soil and crop protection and attractive product design. The equipment is developed and tested at the firm’s own technology and innovation centre – one of the most modern in Europe.

Pöttinger’s top priorities are practicality and customer proximity – not only in Austria, but worldwide. This recipe for success combined with numerous product innovations has enabled the company to treble its revenues in the past twelve years. In the business year 2012/13 it succeeded in generating over EUR 300m in revenue for the first time. Pöttinger’s EUR 303m revenue was generated by 1,500 staff at three production sites and 14 sales offices in Europe (11), Australia (1) and North America (2) – with exports accounting for 84%.

Above-average growth is currently underway in the Australian, Russian, Ukrainian and US markets which have enormous potential. To meet this demand, Pöttinger offers a very wide prodcut range: from harvestors with working widths of over 11m to loading wagons with 100m3 loading volume and seed drill machinery with working widths of up to 9m.

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