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The world's most successful fitness app comes from Austria

9 December 2014

Starting out with a handvoll of staff in 2009, Runtastic is a global leader in the wearable tech segment with over 100 employees from 20 countries. Runtastic apps have already been downloaded 100 million times.

A complete unknown just five years ago, today Runtastic is a familiar term to more than 100 million people who have downloaded one of the fitness programs to their smartphone or tablet. The days of being a start-up have long passed for the world’s most successful health and fitness app.

Runtastic develops, produces and sells smartphone apps in the fitness sector. The app allows hikers, runners and cyclists to track and record their training sessions and compare performance among multiple users. The company also offers hardware such as armbands and heart rate monitors in addition to premium membership options. A notable development involves a cooperation project in Japan where smartphone users can buy a monthly fitness package from Runtastic from the country’s largest telecoms provider.

At head office in Austria there is a healthy pipeline of new products. Runtastic is currently focusing on marketing its slim fitness armband “Orbit”, whose many features include counting steps and monitoring sleep cycles. And Runtastic recently introduced its newest app, “Sleep Better”. Offering a better overview of sleeping habits and boasting an integrated smart alarm, this app alone generated around 700,000 downloads on its first weekend.

 

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