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DIGGING DEEPER – BOOK LAUNCH, 13th Feb 2017

23 February 2017

The book is co-authored by Professor Sternad, Carinthia University of Applied Sciences, Villach, Austria.

The Book Launch took place at the Waterways Ireland Visitor Centre, Grand Canal Quay, Dublin 2. To celebrate the launch, the Austrian Ambassador to Ireland, Thomas Nader, the Austrian Deputy Ambassador, Stephanie Winkler, and the Commercial Counsellor, Wilhelm Nest, attended the event.

Brief abstract about the book:

 What is the primary purpose of business? The standard answer is ‘making profits,’ but some visionary entrepreneurs and leaders fundamentally disagree. Instead of just making money, they choose instead to “dig deeper” and make a difference through creating real value – improving the lives of others even as they find deeper meaning in their own.

These leaders build enterprises that provide identity and a sense of purpose, create positive relationships and a place to learn and thrive, embed sustainability in all that they do, and strive to improve the quality of life of all of their stakeholders.

About the authors:

DIETMAR STERNAD is Professor of International Management at Carinthia University of Applied Sciences, Villach, Austria.

JAMES J. KENNELLY is Professor of International Business & Management, Skidmore College, Saratoga Springs, New York, USA.

FINBARR BRADLEY is a former professor who teaches at the Smurfit Graduate Business School, University College Dublin, Ireland.

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