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BEATING THE ECONOMIC BLUES AT HOLIDAY WORLD SHOW IN DUBLIN Austria shows confidence in Irish market with large tourism promotion

Tirolean team in traditional dress with Michael O'Leary, CEO Ryanair
1 February 2011

Sandra Kremer, Tirol Tourism, enjoys having visitors from Ireland: “We love to see the Irish in Tirol. They are very friendly and fun loving. That’s why we come to the Holiday World Show in Dublin. We want more Irish people to come to Austria”. Claudia Haid from Hotel Hochfilzer agrees. “You just have to fly to Salzburg with Aer Lingus or Ryanair. We can pick you up at the airport and you can go hill walking or skiing the very same day, right from our hotel”. 

Over 50,000 people came to this year’s Holiday World Show at the RDS (29-31 January), including 1,400 trade representatives. Once again Austria enjoyed a pivotal position with a large stand, proudly decorated with images from various destinations: Tirol provided a large backdrop, boasting summer activities and skiing; city breaks to Vienna and Salzburg were strong eye catchers; and there was plenty of information for punters to browse through at home.


Visitors queued up to enter the competition for a weekend break in four-star Pannonia Tower Hotel, just 30 minutes drive from Vienna airport on the lake Neusiedlersee. Sales Manager Christian Westphal explained that this area is new for many Irish people, yet, if you travel with hand baggage, you can be there within three hours from Dublin airport on the Aer Lingus Dublin-Vienna flight. Neusiedlersee offers many attractions including sailing, windsurfing, wine-tasting, cycling, golf and walking. But as Christian warns „Better bring an extra suitcase. Our hotel faces the largest outlet mall in Europe!“

Thomas Redlinger was also promoting a destination that is new to many Irish holiday makers, but well-known to business travellers – the Park Inn Hotel in Linz. As Austria’s second largest city, Linz is an ideal spot both for sightseeing and for active holidays. From here you can cycle either southeast or northwest along the Danube. There are plenty of golf courses within easy reach and spa hotels for those who want to pamper themselves.

Also in focus at the Austrian stand were the tourism destinations of Vorarlberg where Lake Constance is situated, Gasteinertal and St. Anton as well Hotel Alpenhof, Hotel Tyrol and Hotel Edelweiss & Gurgl in Tirol.

Tip: If you would like free posters, stickers, or other “treats” from Tirol just send a request to info@tirol.  

Top photo: Ryanair CEO Michael O'Leary is delighted to pose with Barbara Klaunzner, Tirol Tourism and Claudia Haid, Hotel Hochfilzer, to promote Ryanair's Dublin-Salzburg route.

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