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Austrian sparkle in Israel

Swarovski crystals have been in the limelight since the very beginning: on cinema screens, concert stages and red carpets.

There are brands whose mere mention evokes powerful and vivid imagery, and Swarovski certainly is one. Crystal, light, and sparkle come to mind in an instance, a world of glamour, where modernity, elegance, craftsmanship, accessibility, and unfaltering quality are infused into each collection and every piece. They are the foundation of a success story that has confirmed the brand’s status as the undisputed reference in crystal manufacturing and a major player in the world of jewelry and accessories.

Coco Chanel has already been inspired by the vibrant crystals and Marilyn Monroe dazzled everyone in a Swarovski crystal-studded dress when she sang her famous rendition of Happy Birthday to John F Kennedy. Swarovski crystal adorns the stage of the annual Oscar Awards and has celebrated big-screen success in Moulin Rouge, The Black Swan, and The Young Victoria, even helping the film win the Oscar for Best Costume.

Since visionary Daniel Swarovski founded the company in Wattens, Austria in 1895, Swarovski has become the leading manufacturer of cut crystal as well as natural and man-made precious stones. Its ongoing innovations and numerous trends in jewellery, fashion, accessories, lighting, interior design, architecture and culture, have made the Swarovski brand synonymous with ingenuity and pioneering crystal technology.

In addition to its own Swarovski creations available from near on 2,000 boutiques, the company has also been supplying the fashion, jewellery and accessory industries with individual decorative crystal elements and crystalline semi-finished goods for many years. In Israel Swarovski has been highly successful in working with independent retail partners since several years. Swarovski Partner Boutiques can be found in Tel Aviv, Netanya, Herzliya, Haifa, Jerusalem, Beer Sheva, Eilat, and at Ben Gurion airport.
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