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Baking goods from Austria in global demand

Do you know what is the most successful branded product in the European baking market? It´s the Kornspitz ® grain roll, and it comes from Austria.

In 1984, the Austrian family company backaldrin introduced the Kornspitz ®. The bread roll mix, with a high proportion of grain wheat and a fibre content of more than 7%, quickly earned cult status.

Today, the company's range includes 400 products, which are developed at the company headquarters in Linz.The company is the market leader in Austria and is represented worldwide in more than 90 countries.

In 2006 the company opened a production facility in the Jordanian capital of Amman, where customised products for the Arab world and the future market of Africa are created.

And the Kornspitz®? 4.5 million are consumed every day in 68 countries, with more than one billion rolls baked each year.