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Austrian outdoor comfort conquers China

In China, Northland is widely known amongst mountaineers and outdoor sportsmen for the guaranteed comfort of its outdoor wear due to ongoing technical innovations and the continuous strive for excellent quality.

Northland Professional , based in Graz, Austria, is a manufacturer of casual and outdoor wear. Having entered the Chinese market in 2003, they are a highly successful competitor on the young but fast growing outdoor market in China. Throughout the years, Northland has always stayed true to the Austrian outdoor-spirit. Their international slogan “The Spirit of Sportive Lifestyle” has been adjusted to the Chinese market. The new slogan “Comfortable in motion, at ease at heart” represents Northland’s brand philosophy for their city-stressed Chinese customers. By offering high quality professional products coupled with fashionable designs, Northland provides proximity to nature and an outdoor experience without constraints.

As one of the most successful companies in the rapidly developing sports and outdoor market in China, Northland Professional enjoys a sterling reputation and is known to every Chinese mountaineer and outdoor sportsman. Thus, unsurprisingly, the company is strongly represented in China, its largest sales market. To date, more than 700 shops have been opened in China, while about 85% of their products are being manufactured in said country.

Northland is present in 42 countries worldwide. By combining outdoor technology with the latest fashion trends and an exclusive distribution policy, Northland has created their own market niche in most countries.

Fueled by their continuous technical product innovations and constant strive for supreme quality, Northland is aiming to surpass their previous accomplishments and become the largest outdoor brand in the rapidly growing Chinese market.
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