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The orange ADVENTURE is coming to Malaysia

Austrian company KTM was pursuing its vision of becoming one of the world’s biggest sports motorcycle manufacturers well before last year’s record-breaking year, which saw revenue in excess of one billion euro.

Along with its heavy involvement in motor sports and its READY TO RACE motto, comprising the four core values PURITY, PERFORMANCE, ADVENTURE and EXTREME, KTM is relying on a long-term strategy focussing on brand, innovation and globalisation. New and innovative products are paving the way for increased involvement in the South American and Asian emerging markets now that established markets have been opened up.

KTM has had a presence in Jitra, Malaysia, since 2013 with its CKD (complete knock down) facility, the first of a total of five facilities outside Austria. This facility mainly assembles small-volume naked road bikes such as the KTM 200 DUKE and the KTM 690 DUKE. It will in future also assemble larger motorcycles that KTM offers with an unbeatable price-performance ratio to meet the growing demand in Asian markets for strong European brands.

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