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Zotter chocolate: China today, USA tomorrow


The Austrian chocolate producer is a highly successful exporter. After opening a Chocolate Theatre in Shanghai in April 2014, Zotter is now founding its own subsidiary in the USA.

Since 1992 the chocolatier Josef Zotter has been transforming the world of chocolates. There is no mass production at Zotter , instead there are all kinds of new, surprising creations. 365 different types of chocolate are produced at the Zotter centre in Riegersburg, Styria – one for every day of the year. In line with the corporate philosophy, everything produced is organic and Fairtrade.

Zotter has been active on the Chinese market for some time. The major interest in China for Zotter chocolate has led the company to drive forward its international expansion. Zotter is now founding a subsidiary in the USA and a webshop is set to open in spring. After a year Zotter will then be online with its interactive webshop format, where customers can order customised chocolates. At present Zotter only has two distribution partners in the USA. However, in the longer term the company intends to cover the entire US market with its own webshop, “Zotter Chocolates US”. Organic and vegan products are also booming in the USA.

There are currently no plans for a Chocolate Theatre with tasting tours, like the ones in Austria or Shanghai. All chocolates for the Chinese and American market are produced in Styria.

The company, which has 200 employees, recently increased revenue by 6% to EUR 20m.