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backaldrin® signs an agreement with the Jordan Olympic Committee

9. November 2015

On Tuesday, the 27th of October 2015, the Austrian company backaldrin - The Kornspitz Company signed an annual partnership agreement with the Jordan Olympic Committee (JOC) to become the official sponsor for all their activities.  

The agreement was signed on behalf of backaldrin by Mr. Harald Deller, the CEO of Backaldrin who is also the Honorary Consul of Jordan for the region of Upper Austria and Mr. Mahmoud Khader, the CEO of backaldrin Arab in Jordan. On behalf of the Jordan Olympic Committee the agreement was signed by their vice president, Dr. Sari Hamdan.

backaldrin The Kornspitz Company is Austria's leading producer of baking ingredients and operates successfully in more than 100 countries across the globe. The family-run company was founded in 1964 and produces more than 600 baking ingredients for bread, rolls and pastries. backaldrin products are exported all over the world from the company headquarters in Asten, Upper Austria. People in 71 countries eat 4.5 million Kornspitz® every single day, making this granary roll the firm's export hit.

A second production site opened in Jordan in 2006 in order to supply the Middle East and many countries in Africa. backaldrin employs around 780 staff worldwide and is represented by subsidiaries and branch offices in 15 countries. Exports account for over 80%.