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Advertising and Media

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Advertising is a key instrument for conquering the Austrian market.  In addition to print, radio and television, billboard advertising has been an important medium in the Austrian market for many years.

 
Content:

Advertising

The most important advertising channels for the Austrian market (measured in share of advertising revenue 2006)

Print media  57,0%
Television 23,1%
Radio 7,3%

Other significant channels:

  • Foreign Advertising
    Advertising abroad has long been an important part of the Austrian advertising market. Billboards and posters are placed on key traffic routes and well frequented places.


  • Point of Sale Advertising
    Product presentation and free samples make up an important part of retail advertising. POS advertising applies to retail outlets, stations, airports and public transport stops.


  • Online Advertising
    Online advertising is still in its early stages, accounting for only 1.6% of advertising revenue in 2006.


  • Sport and Art Sponsorship
    Sponsoring of sports and art is a well developed advertising approach in Austria.


  • Direct Marketing
    Direct Marketing is playing an ever-increasing role although there are certain restrictions, especially with tele-marketing. Mailing lists for direct mailing campaigns are available from specialised providers.



Precise information and addresses from direct mailing companies, call centres etc. is available on the website of Austrian Direct Marketing Association as well as on

Wirtschaftskammer Österreich (WKÖ)

Fachverband Werbung und Marktkommunikation

Wiedner Hauptstraße 73
1045 Wien, Österreich

Telefon:+43 5 90900 3539
Fax:+43 5 90900 285
E-Mail:werbung@wko.at
URL:http://www.fachverbandwerbung.at
 

Last Modified 29. April 2008
 
 
 
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