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Backaldrin: Kornspitz for Jordan's royal household

Kornspitz © Backaldrin International GmbH

© Backaldrin International GmbH

19. April 2010

There are 400 different products on offer from Backaldrin, a family-run company from Upper Austria. The two production sites – in Austria and Jordan – supply to 80 countries worldwide.

Upper Austrian company Backaldrin operates from Alaska to Kamchatka. Even the Jordanian royal family treat themselves to Backaldrin bread rolls – especially Backaldrin's invention known as Kornspitz, Europe's most successful branded bread.

From the headquarters in Asten near Linz and the second production site in Amman, Jordan, over 400 different products are supplied to a total of 80 countries worldwide. The product line consists of wheat and bread baking products, special premixes for bread, rolls, pastries and cakes, bread spices, as well as flavours and fillings. Backaldrin is the market leader in its home country, Austria. Backaldrin is represented in Lithuania by the company of M. Bakans .

The company was founded in 1964, today employing around 600 staff and still 100% family owned. Revenues amount to around EUR 130 million and 75% of production is exported.

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