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Huber Tricot makes happy! for the last 100 years 

Company logo © Huber Tricot GmbH

© Huber Tricot GmbH

1. April 2008

From a family business to a multinational company - an Austrian underwear empire celebrates its 100th birthday.

The underwear company Huber was founded in Vorarlberg 100 years ago and since then the company has gone from a family business to an international underwear group. "Huber Tricot makes happy" has been the strapline since the 60s that generations of Austrians still recognise today - it is one of the most sucessful advertising slogans in the history of the domestic textile industry.

Today Huber Holding AG owns three underwear labels: Huber, Skiny and Hanro, the production company Huber Tricot and the retail firm Huber Shop GmbH with around 70 stores across Austria.  The Group employs around 1,000 people and last year declared a turnover of EUR 105 million (+11%).  The Huber Group exports to 30 countries worldwide.  13 million square metres of material are used in production every year.

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