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VISIT OF THE AUSTRIAN MARKETING UNIVERSITY

Handshake
8. October 2015

Bachelor and master’s degree marketing students visited Stockholm to get an insight in Scandinavian marketing strategies and programs. Numerous big companies in Austria and Sweden are currently focusing on sustainability and CSR. The students were especially interested in learning how sustainability or CSR programs are marketed effectively in Sweden. Haglöfs, the market leader in sustainable sport products, and Svanen, the Swedish label for sustainable products, opened their doors and welcomed the students. 

The group also got an insight in the differences between Swedish and Austrian business operations through presentations of the Austrian Ambassador to Sweden, Arthur Winkler-Hermaden, the Austrian Commercial Counsellor, Albrecht Zimburg, and the Head of the  Swedish voestalpine branch office, Mario Angeli.


Visit FH Wiener Neustadt

The group of students with their professor Lorena Meierhofer, Ambassador Arthur Winkler-Hermaden, Commercial Counselor Albrecht Zimburg and Head of voestalpine Sweden Mario Angeli. <br /> Copyright: © AC Stockholm <br />  

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