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Austria goes SXSW

March 9, 2018 - March 18, 2018
Austin (TX)

Event details

9. March 2018 - 18. March 2018B.32;B.39;T.15;T.16Austria goes SXSW

At SXSW 2018, Austria will showcase a selection of its most innovative and promising young startups, global leaders, and institutions from music and culture, as well as the interactive scene. Inspiring audiences with clever ideas and ingenious technologies, they have contributed to put Austria on the world map as a cutting-edge and creative country.

Austrian Day - Tuesday, March 13th, 2018

On Tuesday, March 13th, Austria will transform the Barracuda club, the location of the German Haus in 7th Street, into an exciting future zone for music, art and technology.

With one of the highest concentrations of cultural institutions worldwide, including museums, concert halls, opera houses, theaters, galleries, fairs and festivals, the neighboring countries Germany and Austria are pioneers when it comes to developing technological solutions for the challenges these establishments face today.

As both content generator and provider, the cultural industry finds itself among the sectors deeply affected by technology and digital transformation. When it comes to innovating the cultural landscape, VR, AR, and mixed reality play just as important a role as big data, blockchain, and AI. At the Barracuda Club, visitors will be inspired by a visionary community of creators who generate additional benefits for content producers and rights owners with their innovative mindset and by using cuttingedge technology.

Under the Culture Tech motto, the Austrian day will feature inspiring panel discussions, avant-garde performances, and industry showcases that unite surprising ingenuity with convincing business models, all centered around technology and culture.

Other Austrian highlights during SXSW

Apart from the Culture Tech day on March 13th, there will be Austrian events on other festival days as well: between March 9th and 18th, a range of panel discussions on topics as diverse as how to redefine the relationship with autonomous machines, exploring the intersection of food and visual storytelling, design thinking, medical devices, fighting the demise of net neutrality with innovation, and art & tech in UNESCO Creative Cities, but also product demonstrations and live concerts will be part of the program.

Following the very well anticipated panel discussion of 2017, the Austrian Trade Commissioner Michael Friedl will be taking part in another discussion this year. 'The Era of Camera-First Food' will focus on how important the visual aspect of food has become: whether it’s a knife slicing butter or spices revealing their origins, visual stories unfold and each reflects a moment in time. A digital culture around food has emerged – and brands are paying attention. Together with Thomas Schauer, a highly successful Austrian food photographer based in New York, Lior Lev Sercarz an award-winning chef and Helen Todd, a social media expert, Michael will discuss the intersection of food and visual storytelling. 


A_NEW_DAY • ALLDSGN • Artivive • Bitmovin • butleroy • FinPin Technologies • ForTunes • Forward Creatives • Fretello • Futuresfuture • handler productions • Humanising Autonomy • IACY • Ink Music • KIDS N CATS • KRIZH • LEYYA • Thomas Lidy • LOOP DIGITAL NYC • Medizinische Universität Wien • Moonlight Breakfast • Prinz Grizzley and his Beargaroos • Rebeat Innovation • Record Bird • SNTRI • S.OGUMA • soia • STARK • VIRTUE• wild



Find more information on the venues and the program.



  • Press Release – English (coming soon)
  • Exhibitors‘ catalogue – English (coming soon) 


  • Participants (coming soon)
  • Austrian events at SXSW (coming soon)

Contact Information

Reanne Leuning
ADVANTAGE AUSTRIA - Office for Creative Industries
63 Wiedner Hauptstraße
Vienna 1045
+43 5 90 900 - 3613
+43 5 90 900 - 113613
Last modified
February 9, 2018