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AUSTRIAN WINE ENCOURAGES CONSUMERS TO BRING CULTURE HOME IN THE FIRST EVER AUSTRIAN WINE RETAIL WEEKS IN THE U.S.

Austrian Wine Retail Weeks
May 8, 2013

The Austrian Wine Marketing Board is about to kick-off the first-ever Austrian Wine Retail Weeks, May 8 – June 9, in over 100 wine shops around the country. Join the coast-to-coast celebration of Austrian Wines featuring the indigenous grapes Grüner Veltliner, Blaufränkisch, and more, as well as a number of tastings, discounts, and promotional incentives to Bring Culture Home.  

A special kick-off period on May 8 - 16 will feature loads of tastings and events in key markets around the country. Members of the trade will have the opportunity to participate in special wine and food pairing seminars and kick-off events as well.

During this time, wine bars and restaurants featuring Austrian wines will also be highlighted as “homes away from home.” Additional details of these accounts and specials can be found on their website.

Highlighted tastings during the kick-off week can be found here: www.austrianwineusa.com

“We’re so happy to see so many of our friends in the retail sector getting involved in this great promotion,” said Willi Klinger, Managing Director of the Austrian Wine Marketing Board, “this will be a great opportunity to expose many more consumers to Austrian wine and we’re happy we can give back to these champions of Austrian wine with our promotion this year. That is definitely something to be celebrated.”

There are many events happening throughout the duration of the promotion across the country. Additional event details and dates can be found on www.AustrianWineUSA.com/special-events.

“We look forward to making this promotion a great success!” continued Klinger. “Ultimately, the goal is to achieve a better understanding and appreciation of Austrian wine among consumers and to celebrate the retailers who work so hard to make this a reality.”

For more information on Austrian Wine Retail Weeks, please visit www.AustrianWineUSA.com/Retail-Weeks

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