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Summer of Riesling

June 21, 2012

Austrian Wine participates at nationwide RIESLING promotion!

We are happy to announce that Austrian Wine will participate at the Summer of Riesling , created by New York restaurateur & James Beard Award Winner Paul Grieco in 2008, this year! For those who do not know what Summer of Riesling is, please start familiarizing yourself by reading this interview with the Overlord of Riesling himself.

But in short, the Summer of Riesling is a nationwide promotion of the Riesling grape. Top restaurants, bars, and shops in every state have already signed on, but there is always room for more. All a participating restaurant needs to do to is to agree to pour 3 Rieslings by the glass all summer (preferably Austrian, though can be from anywhere ;).) Wine shops needs to have a dedicated RIESLING display and host 3 Riesling in-store tastings. In return, they will be all listed on the Summer of Riesling website as a participating restaurant/wine bar/shop AND they will receive an amazing package of Summer of Riesling goodies (e.g. T-Shirts, buttons, Tattoos, Stickers, and Posters.) So if you are any of these things, please join the party, just sign up HERE .

What does that mean for us? Well that means Riesling from Austria will be poured at varying places throughout the country, and perhaps internationally too, all summer long.

Added bonus: In celebration of Austrian Riesling specifically we are also bringing the SoR fun to Chicago with series of fun Austrian events from August 17-19 (more details to come soon, so please stay tuned!) There will be a city-wide Riesling dinner initiative, as well as wine stores who are interested in hosting Austrian Riesling tastings, a concert, a late-night party, and maybe even a brunch!

As you can see, we’ve dutifully created two maps for you, Chicago and New York metro , so you’ll know where to get your Riesling on all summer long – of course home Riesling consumption is also encouraged.
Show your support (even the Austrian President Heinz Fischer does, see picture!) with these great items too, they’re fun, trendy, and always a conversation starter. Prost!

For all wine related questions, please contact Ms. Stephanie Artner at the Austrian Trade Commission in New York (stephanie.artner@advantageaustria.org or call 212-421-5250.)
 

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