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Sattler AG plans to acquire Outdura brand from Shuford Mills

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January 3, 2011

Global performance textile company, Sattler AG, based in Graz Austria has announced plans to acquire Outdura from Shuford Mills. 

The Austrian SATTLER Group, the world´s leading supplier of sun protection fabrics and one of the top European manufacturers of technical textiles, has now announced plans to acquire the Outdura brand from US-based Shuford Mills. The acquisition will include the purchase of Shuford Mill’s production operation and distribution center in Hudson NC. “We have long admired the Outdura brand and the management team,”comments Herbert Pfeilstecher, CEO of Sattler. “We are very excited about the growth potential of the Outdura brand.” Manfred Heissenberger, Executive Director Sales&Marketing of Global SDA sales adds, “We believe Outdura’s strength in the Casual Furniture and Marine segments will complement our current focus on the Sun Shading segment.”

All Shuford Mills’ employees will be joining the new company. Natalie Scott, VP of Sales and Marketing, Casual Furniture and Jeff Jimison, VP Marine and Awning, will continue to lead Outdura brand growth in their respective segments. CP Davis, CEO of Outdura, states, “we are moving from one great family (the Shufords) to another (Sattler). Our core values align and we share strong an unmatched passion for serving our customers with high quality fabrics Like Shuford Mills. Sattler is a multi-generation family company with a commitment to its employees and to the communities in which it operates. Our customers can expect Outdura to be even more capable to support their performance fabric needs in the future.” The planned acquisition will be finalized in December. 

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