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IMTS 2010 Draws Crowds and Orders

imtspix © photocase.com/NormanBates

© photocase.com/NormanBates

September 20, 2010

Austrian exhibitors report US demand has returned with higher expectations  

From September 13-18, 2010, eight Austrian firms participated in the International Machine Tool Show IMTS in Chicago, including Alicona Corp. AMO GmbH , Bohler Uddeholm Specialty Metals , Ceratizit USA, Inc. , EMCO Maier Corporation , RSF Elektronik and WFL Millturn Technologies GmbH & Co. KG . In addition, the Austrian machine tool industry was represented by the Fachverband Maschinen & Metallwaren Industrie (FMMI).

After a challenging 2009 and some conflicting data regarding the prognosis for 2010, the key questions facing IMTS were “Has the industry recovered?” and “Will the industry ever return to normal?” The consensus that appears to have emerged is whereas the US metalworking industry has recovered, it will not return to the past, such as the boom years of 2006 and 2007. According to Austrian Trade Commissioner Franz Roessler: “Austrian companies are reporting strong US orders and renewed interest in Austrian technology. However, customers are demanding higher performance for less money. US firms are making decisions based on longer-term strategic goals. This puts Austrian firms with their innovative, game-changing technologies at an advantage. We are finding that the Austrian philosophy of offering complete, application-oriented solutions is now more relevant than ever. However, at the same time, US firms are considering all of their options and purchasing time frames are longer and more arduous. This presents excellent mid to long term opportunities for Austrian firms with well-defined, quality innovation in niche metalworking markets.”

The IMTS organizers Association for Manufacturing Technology AMT is expanding the outreach of IMTS by partnering with other trade shows. IMTS 2010 was jointly held with Midwest Clean Tech 2010 , a conference which included clean technology and energy efficiency firms, researchers, entrepreneurs, clean tech-focused venture capitalists and financiers, and economic development and policy officials. The consensus of the show in this emerging industry is that there is no shortage of viable technical solutions, and the focus is shifting from technology to collaboration and commercialization. According to Mr. Roessler, “We are pleased to see Austrian firms expand their traditional markets to improving energy efficiency in existing marketplaces as well as considering growing, dynamic marketplaces such as alternative energy.”

Also noteworthy is that on September 10-15, 2012 in Chicago, Chicago will co-host IMTS 2012, held in conjunction with the new trade show Industrial Automation North America 2012 through a strategic partnership between AMT and Deutsche Messe AG.  

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