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U.S. Hotel Chain Expands Investments from Vienna

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© ADVANTAGE AUSTRIA

April 16, 2009

Owner of Sheraton, LeMeridian, Westin and others focuses on future

From its regional headquarters in Vienna, the American hospitality group Starwood Hotels is planning on expanding operations with 30 new projects in the CEE (Central and Eastern Europe) region.

Currently Starwood is considering 15 hotels in Ukraine and Russia, with six sites already determined. The projects will be implemented over the next four years. Starwood´s management is convinced that the current economic crisis is not as bad as the media have presented, drawing from the firm´s perspective from surviving earlier crises such as 9/11 and the Asian tsunami. 

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