Advantage Austria Show navigation

Intelligent Nutrients celebrated as „The Year’s Best in Beauty“

Intelligent Nutrients
January 2, 2009

 Intelligent Nutrients received the “WWD Beauty Biz Award 2008” as one of the breakthrough products of the year. 

 Intelligent Nutrients founder Horst Rechelbacher came to live in the US literally by accident. Planning to attend a hair show in Minneapolis , MN , he was run down by a car and had to find a way to pay off his medical bills. So he decided to open up his own beauty salon in 1965. After traveling to Tibet and India , Horst Rechelbacher came back to the US determined to revolutionize the cosmetic industry with plant-based cosmetics. He introduced Aromatherapy to the US with his line Aveda , which he sold to Estée Lauder in 1997.

Rechelbacher then founded Intelligent Nutrients , a health and beauty product company utilizing 100% food-based ingredients. Intelligent Nutrients is the only personal care product line bearing the USDA Organic Seal.

Rechelbacher has received several awards throughout his career, such as the “Crystal Award” of the International Congress of Esthetics and Spa or the “Rachel Carson Award for Lifetime Commitment to Environmental Ethics & Integrity”. The Intelligent Nutrients product line was now mentioned as one of the “Breakthrough Products of the Year” by the influential Women's Wear Daily publication and received the " Beauty Biz Award 2008”.

print
©©ADVANTAGE AUSTRIA