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The Time is Ripe for Austrian Environmental Technology!

Environmental Technology © photocase.com/petzi

© photocase.com/petzi

April 25, 2008

The USA represents 40% of the World Market for Environmental Technology

Austrian environmental companies are already providing the U.S. market with high quality niche products in many fields: Komptech is a leading provider of biomass and solid waste processors, as well as Untha Shredding; HMH Engineering/Rubble Master in waste and scrap processing. Austrian Energy & Environment (AE&E) is an expert in steam generators and flue gas purification. I n emissions control, AVL is famous worldwide for its measuring systems and technologies. Andritz AG sets standards for hydro-power and wastewater treatment, among others, and S::Can is the world’s leading supplier of UV-Vis spectrometer probes.

An increasing awareness of the environment, stricter regulations and the rising cost of resources will make for a yet stronger demand in the U.S. for innovative European solutions in the coming years.
The U.S. is the most important market for environmental technologies in the world with a market volume of USD 296 billion in 2007. 4 out of 10 dollars spent on the environment are spent in the U.S. Major investments are needed in the areas of infrastructure (water/wastewater, trash) and air quality control. All this, of course, also reflects an opportunity for environmental technology from Austria .

Technologies that recycle valuable resources like scrap and paper while saving expensive energy will have the best chance. Other opportunities lie in the urgently needed overhaul of severely outdated infrastructure in many US cities. A combined initiative of the Austrian Federal Economic Chamber and the Austrian Federal Ministry of Economics and Labor, the so-called “Internationalisierungsoffensive,” is providing financial support to Austrian firms in the environmental sector interested in entering the US market. Thanks to this program, the Austrian Trade Commission in Chicago was recently able to commission an in-depth market entry study entitled “Opportunities for Austrian Environmental Technology in the U.S. ” for Austrian companies in the environmental industry. Trade Commissioner Franz Rößler and the study’s co-author presented this study to interested Austrian companies in Vienna on April 15, Linz on April 16 and Graz on April 17, 2008.

Necessary for success are technical know-how in niche areas as well as a comprehensive long-term marketing plan and the willingness to invest in the process the first two to three years.


Learn more about what Austria has to offer by visiting our group pavilion at Weftec and our information booth at Waste Expo.

Interested in more information? Call or email the Austrian Trade Commission Chicago at (312) 644-5556 or chicago@advantageaustria.org .

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