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Market and Customers

Meeting customers © ADVANTAGE AUSTRIA

© ADVANTAGE AUSTRIA

Eight million consumers in Austria benefit from the market-oriented economic policies, with few restrictions now imposed. The wide range of products on offer has led to intense competition on the Austrian market.

Content:

Consumer Requirements

Free competition leads to highly demanding customers. Quality, presentation, price and image are assessed in depth. Punctual, accurate delivery and smooth replacements and service provision are all expected.

Austria is among the top 15 UN countries for Standard of Living. Technical standards and quality expectations are generally high in the Austrian market.

Market Research

There are a variety of market research companies and marketing consultants in Austria.

These companies:

  • Take on tailored studies for clients
  • Conduct regular surveys of market-specific focus groups
  • Publish reports on market trends


For detailed information and contact addresses of market research institutes, please visit:

Wirtschaftskammer Österreich (WKÖ)
Fachverband Werbung und Marktkommunikation
Wiedner Hauptstraße 63
1045 Wien
 
+43 5 90 900 3539
 
+43 5 90 900 285
werbung@wko.at
 
http://www.fachverbandwerbung.at

Addresses

Addresses of specific groups or individual potential buyers can be found in the Austrian directories.

Business directories are offered by the following publishers:

Herold Business Data AG
Guntramsdorfer Straße 105
2340 Mödling
Österreich
 
+43 2236 401-38133
 
+43 2236 401-8
kundenservice@herold.at
 
http://www.herold.at

Compass Verlag GmbH
Matznergasse 17
1141 Wien
Österreich
 
+43 1 981 16-0
 
+43 1 981 16148
office@compass.at
 
http://www.compass.at

Wer liefert was? GmbH
Mariahilfer Straße 32
1070 Wien
Österreich
 
+43(0) 17431 528
 
+43(0) 17431 527
info@wlw.at
 
http://unternehmen.wlw.at

Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Wien
Österreich
 
+43 1 21862 200
 
+43 1 21862 204
creditreform@wien.creditreform.at
 
http://www.creditreform.at

Hoppenstedt Wirtschaftsinformationen GmbH
Geiselbergstraße 17-19
1110 Wien
Österreich
 
+43 1 58861-0
 
+43 1 58861-3444
info@hoppenstedt.at
 
http://www.hoppenstedt.at

Credit Worthiness

Compared internationally, Austrian companies have shorter than average payment periods and non-payment is relatively rare. At the same time, the number of insolvencies is relatively high by EU standards.

For access to any of the following services:

  • Financial information
  • Credit ratings of companies
  • Debt recovery
  • Debt collection management


Support can be found here:

Dun & Bradstreet - Information Services GesmbH
Geiselbergstraße 17-19
1110 Wien
Österreich
 
+43 1 58861 0
 
+43 1 58861-3444
office@dnb.at
 
http://www.dnbaustria.at

Creditreform Wirtschaftsauskunftei Kubicki KG
Muthgasse 36-40
1190 Wien
Österreich
 
+43 1 2186220 0
 
+43 1 2186220 4
creditreform@wien.creditreform.at
 
http://www.creditreform.at

Wirtschaftsauskunftei Maria Wisur GmbH
Geiselbergstraße 17-19
1110 Wien
Österreich
 
+43 1 7187900 0
 
+43 1 7187903
auskunftei@wisur.at
 
http://www.wisur.at

Kreditschutzverband von 1870
Wagenseilgasse 7
1120 Wien
Österreich
 
+43 (0) 50 1870-1000
 
+43 (0) 50 1870-99 1000
ksv@ksv.at
 
http://www.ksv.at

AKV EUROPA - Alpenländischer Kreditorenverband
Schleifmühlgasse 2
1041 Wien
Österreich
 
+43 (0)504 100-0
 
+43 (0)504 100-1522
office@akveuropa.at
 
http://www.akv.at

Proinform Wirtschaftsinformationen GmbH
Pfongauerstraße 16
5202 Neumarkt am Wallersee
Österreich
 
+43 6216 4763
 
+43 6216 476311
info@proinform.at
 
http://www.proinform.at

Trade Fairs

Visiting and Exhibiting at trade fairs is especially important for market entry. More information about trade fairs and dates can be found at  http://www.messen-austria.at - the site is in German only.

Services provided by Trade Fair Organisers

Trade Fair organisers offer a wide variety of services in the run up to the fair itself, these can include:

  • Setting up stands in accordance with the exhibitor's requirements
  • Recruiting constructors, interpreters and stand attendants
  • Preparing advertising material and publications


Specialist fairs are often held in conjuction with seminars related to displayed products or trade and industry trends.

Addresses of Key Trade Fair Organisers

REED Messe Wien GesmbH
Messeplatz 1
1020 Wien
Österreich
 
+43 1 72720 0
 
+43 1 72720 4709
info@messe.at
 
http://www.messe.at

Dornbirner Messe GesmbH
Messeplatz 1
6854 Dornbirn
Österreich
 
+43 5572 305 0
 
+43 5572 305 335
service@messedornbirn.at
 
http://www.dornbirnermesse.at

REED Messe Salzburg GesmbH
Am Messezentrum 6
5021 Salzburg
Österreich
 
+43 662 4477 0
 
+43 662 4477 4809
info@reedexpo.at
 
http://www.reedexpo.at
Messezentrum Salzburg GmbH
Am Messezentrum 1
5020 Salzburg
Austria
 
+43 662 2404 0
 
+43 662 2404 20
office@messezentrum-salzburg.at
 
http://www.messezentrum-salzburg.at

Messecenter Graz Betriebs GesmbH
Messeplatz 1
8010 Graz
Österreich
 
+43 316 8088-0
 
+43 316 8088 250
office@mcg.at
 
www.mcg.at

Klagenfurter Messe BetriebsgesmbH
Messeplatz 1
9021 Klagenfurt
Österreich
 
+43 463 56800 0
 
+43 463 56800 28
office@kaerntnermessen.at
 
http://www.kaerntnermessen.at/

Messe Wels GmbH & Co KG
Messeplatz 1
4600 Wels
Österreich
 
+43 7242 9392 0
 
+43 7242 9392 66451
office@messe-wels.at
 
http://www.messe-wels.at

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