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Global demand for Pöttinger's agricultural technology

15. November 2013

Pöttinger manufactures agricultural machinery and enjoys global success thanks to its product innovations and customer proximity. This has led to revenue in excess of EUR 300m for the first time in the firm’s 140-year history.

Agriculture is in season all year round and so, therefore, is agricultural technology. Innovative companies such as Pöttinger are profiting from this and the firm is the global market leader in loading machinery. The family-owned company is committed to intelligent and efficient technology, soil and crop protection and attractive design for all of its machinery. The equipment is developed and tested at the firm’s own technology and innovation centre – one of the most modern in Europe.

Pöttinger’s top priorities are practicality and customer proximity – not only in Austria, but worldwide. This recipe for success combined with numerous product innovations has enabled the company to treble its revenues in the past twelve years. In the business year 2012/13 it succeeded in generating over EUR 300m in revenue for the first time. Pöttinger’s EUR 303m revenue was generated by 1,500 staff at three production sites and 14 sales offices in Europe (11), Australia (1) and North America (2) – with exports accounting for 84%.

Above-average growth is currently underway in the Australian, Russian, Ukrainian and US markets. The sheer scale of agricultural land in these countries alone points to the massive potential here. To meet this demand, Pöttinger has the right piece of machinery for every product segment: from mowers with working widths of over 11m to loading wagons with 100m3 loading volume and seed drill machinery with working widths of up to 9m.

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