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Austria's creative industry Key success factor and growth driver

19. December 2011

Many aspects of the creative industry have a long tradition in Austria: architecture, multimedia, design, film, music and other creative sectors have established themselves as important components of Austria's economy and are also responsible for creating growth.

The conditions for nurturing creative talent have been steadily improving in recent years. Today one in every 10 Austrian companies is part of the creative industries. The significance of Austria’s creative sector can also be seen in the growth rates of value creation and employment figures. These are higher than for the economy overall.

Creativity and design from Austria is also recognised and admired far beyond Austria’s borders: its international success is reflected in an export rate of 26%. One in two companies already operates outside of Austria. The most important export markets include Germany, Switzerland and the USA.

More information on architecture, design, film and music from Austria as well as the top players in the creative sector and details on opportunities for cooperation can all be found in the latest issue of FRESH VIEW:

FRESH VIEW on Architecture, Design, Film and Music. Nr 148/2011