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Emporia: Seniors across the globe rely on phones from Austria

emporia mobile phone © emporia Telecom Produktions- und Vertriebs GesmbH & CoKG

© emporia Telecom Produktions- und Vertriebs GesmbH & CoKG

1 May 2011

The high-tech products of this family-run company make communicating simple. High quality components, user-friendly features and great ergonomics guarantee the quality of the products.

Emporia develops, produces and sells clever telecommunication products: cordless phones, corded phones, answering machines, walkie-talkies and mobile phones. It is in this area that the company has carved out a market niche: Emporia was quick to invest in manufacturing handsets which are tailored to the special needs of seniors and people with impaired motor skills. This includes using special speakers which are compatible with hearing-aids, easy-to-read fonts for the screen and user-friendly menu navigation, along with special training for the sales teams.

Emporia has grown into an international leader in this segment. The market holds massive potential – in Europe alone there are around 110 million over-65-year-olds. The family-run company employs 120 staff, 50 of whom work in the Austrian headquarters, where research and development is also carried out. The corporate goal is to double sales to sell 1 million handsets and to increase revenue to EUR 80 million. Following on from T-Mobile, Vodafone has now also discovered the senior cell phone from Austria. Emporia currently sells its mobile phones in 30 countries and in the long term hopes to supply the 5 largest mobile operators.