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Austrian Food Weeks at Leo's stores in Melbourne

Leo's Logo
6 October 2011

Austrian goodies enrich the pantry
assortment of Australian households  

September saw the promotion of leading Austrian brands at Leo‘s Fine Food & Wine stores in Melbourne.
Participating brands included Berglandmilch specialty cheeses, Pfanner ice teas and fruit juices, Mirabell Mozart Balls, Hauswirth chocolate bananas, Manner wafer biscuits, Zotter chocolate, Sweetiva - Stevia natural sweetener, Maresi iced coffee, Almdudler herbal lemonade, Pelzmann pumpkin seed oil, Zipfer beer and Lenz Moser wines.

During the event weeks the products were promoted using a mix of marketing tools including catalogue features, demonstrations and special offers.

Due to the success of this recent event, the Austrian Consulate General, Commercial Section is currently negotiating a similar promotion in Sydney at Harris Farm Markets at the start of next year. Details will follow.