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Evening Reception in Sydney on 23 May 2012

23 May 2012

Jason Sargent, Managing Director of Red Bull Australia & New Zealand, talks about the incredible success story of his organization

On 23 May we welcomed 120 guests at the premises of our event partners PKF Chartered Accountants and Business Advisors. We were very proud to introduce our guest speaker of the evening, Mr Jason Sargent, Managing Director of Red Bull Australia & New Zealand, who told the almost incredible Red Bull story from the origins in Thailand via the early activities of the colourful entrepreneur “Didi” Mateschitz to Red Bull’s amazing worldwide success. He provided first-hand insight into the reasons for Red Bull’s enormous growth – the company sold no less than 4,600,000,000 cans last year, in Australia alone the consumption of Red Bull reached six to seven cans per head - and helped the audience understand the marketing strategies which made it possible.

After the well received presentation the guests had the opportunity to mingle and network whilst enjoying gourmet finger food and fine Austrian wines, Trumer beer as well as good old Almdudler lemonade for drivers who did not want to risk passing a speed camera with too much Tourine in their blood.

We would like to take this opportunity to thank our event partner PKF and our sponsors Austrian, Beach Avenue Wholesalers, Premier Food & Beverages and Trumer International for their generosity.