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Celebrating Austrian Wine in Down Under

1 December 2016

In November, Advantage Austria Sydney welcomed Willi Klinger, Managing Director of the Austrian Wine Marketing Board, to Australia to conduct a series of Masterclasses and Trade Tastings throughout Australia. His visit started with a dinner at the Brisbane Club showcasing some outstanding wines, followed by a Gruener Veltliner tasting in the Adelaide Hills, continuing on to Sydney for an exciting, action-packed day including a Masterclass, a Trade Tasting and a grand evening event, then finally finishing up in Melbourne with an equally successful mirror event.

Aussies have been drinking more and more imported wine, with currently 25% of all wine consumed being imported. Over the years, Austrian wines have slowly been gaining momentum and been popping up on selected wine lists around the country. Last week's events, organized in cooperation with the Austrian Wine Marketing Board, marked the most significant concerted push into the Australian market.

While the Masterclasses in Sydney and Melbourne focused on Austria’s most revered grape, the Gruener Veltliner, with a great vertical line up of wines from the Wachau, Kremstal and Kamptal, the Trade Tastings involved the majority of importers of Austrian wine in the country, offering a unique opportunity to see the largest line up of high quality wines from all the regions in Austria. Highlights included wines from Rudi Pichler, Nikolaihof, Prager, Hirtzberger, Salomon, Veyder Mahlberg and many more. The feedback of the participants including sommeliers of the top restaurants of the country, acclaimed wine journalists as well as high-end trade was overwhelmingly positive.

To complete an already successful day in Sydney, Advantage Austria in cooperation with Winestate invited selected contacts from the Australian-Austrian business community to an evening Network Reception at the spectacular Royal Automobile Club in Macquarie Street Sydney. The event was well attended with over 150 guests  who had the opportunity to learn a little bit more about Austria’s wine regions and grape varieties, mingle and network whilst tasting a diverse range of over 95 different Austrian drops on the night. The event attracted the attention of the Australian radio broadcaster SBS - To listen to the podcast, please follow this link .