Salone del Mobile
Following a break of two years, Austria is to celebrate its comeback in 2019. This year, for the eighth time, ADVANTAGE AUSTRIA will be presenting the latest design highlights out of Austria at Fuorisalone.
Supported by go-international
, an initiative of the Austrian Federal Ministry for Digital and Economic Affairs and the Austrian Federal Economic Chamber, the aim is to present Austrian design competence to an international audience in an exclusive setting. Visitors to the 416m2
space will have the chance to view the latest products and product lines from over 40 Austrian designers, manufacturers and traditional companies.
Having had seven successful design exhibitions in Milan, Austria has gained a reputation as an exciting design nation. Previous exhibitions have been characterised by a consistently high level of quality, innovation and charm and have been recognised with some of the most prestigious international design awards
, including the red dot Award, the iF Gold Award and the German Design Award. This tradition is set to continue in 2019.
Austrian Design – Pleasure & Treasure
The Austrian exhibition will be an extraordinary scenographic experience. Architects Michael Vasku and Andreas Klug are transforming the magnificent Sala Reale, once the waiting room of the Royal House of Savoy, into a design pool. Visitors will have to wade through a sea of foam to find their way to the exhibits. Furniture and interior products from more than 40 Austrian designers and manufacturers are set to be showcased using this explorative approach.
Vasku & Klug - creators of the Austrian Design Exhibition
The exhibition concept and theme “Austrian Design - Pleasure & Treasure” was developed by the multi-award winning Viennese studio Vasku & Klug, also responsible for designing past Austrian exhibitions in Milan entitled “Confession of Design” (2014) and “Austrian Design Pioneers” (2015). Architects Michael Vasku and Andreas Klug impress international audiences with their innovative and creative staging concepts – as evidenced by their numerous awards, including the prestigious red dot Award, the iF Design Award and the German Design Award.
Exhibition venue: Sala Reale
“Padiglione Reale“ – Sala Reale e Sala delle Armi
Milan’s central station, one of Italy’s “Grandi Stazioni”, was designed at the beginning of the 20th century to serve thousands of travellers and provide suitable waiting areas. The House of Savoy royal family enjoyed the special privilege of receiving their own residence within the station: the “Padiglione Reale”.
This Royal Pavilion was designed by Italian architect Ulisse Stacchini in 1931 and remains in its original splendour to this day. The Pavilion comprises the “Sala delle Armi” (Arms Hall) on the ground floor, with its entrance at Piazza Luigi di Savoia 1/26 on the southeast side of the station, and the “Sala Reale” (Royal Hall) (including a covered terrace) on the first floor. The Sala Reale offered the royal family direct access to what was once their private platform.
The interior of the Royal Hall was conceived down to the last detail, and is decorated using precious marble, fine mosaics and valuable furniture. The royal bathroom still has a secret passageway hidden behind the original mirror, which served as an escape route in case of a dire emergency.
Following major renovation works in 2006, the Sala Reale has now been restored to the imperial style of the 1930s. The extraordinary atmosphere in this 400m2 hall, with its magnificent chandeliers, red marble fountains and carefully chosen decoration, gives visitors the feeling of having stepped back in time to a majestic past.
The Pavilion stands in stark contrast to the hustle and bustle of Milan’s central station, which runs right up to the doorstep of the Padiglione Reale, but nevertheless seems miles away! The Padiglione Reale is not open to the public, and as a result many Milanese people are even unaware it exists. The Pavilion is considered an insider tip and will open its doors for the first time ever as the venue of an exclusive design exhibition.