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FREYWILLE opens its first boutique in Sofia

Frey Wille ©


1. June 2011

“It is not only a historical friendship, but also the respective estimation for art and culture that connects us with Bulgaria; because of this it was my personal wish to open a boutique in the Bulgarian capital”, says Dr. Friedrich Wille, CEO and owner of FREYWILLE.

The globally active Viennese company is represented by 500 employees on 4 continents in 30 countries with 86 boutiques. Since the foundation of the company in 1951 special emphasis has always been placed on the quality of the artistic shapes and design in combination with our highly developed enamel-jewellery technique. An impulsive team of artists and designers create and design collections, full of emotions and philosophy. This results in valuable pieces of jewellery conveying a special feeling, unique in the material and individuality to wear and combine.

“Our artistically designed pieces of jewellery, mainly hand-made creations in 80-100 working steps, our requirement for high quality and our Viennese roots are very much appreciated and we are happy to fulfil the demand for our art loving clients in our new boutique in the elegant Ulica Saborna 7, under the direction of the boutique Manager Rositsa Stefanova.” says Dr. Friedrich Wille.

Address: Ulica Saborna 7, Sredez, Sofia, 1000
T: 0035 9 29 880 616
F: 0035 9 29 885 022
Opening hours: Mo - Sa 10.00 - 19.00