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FREY WILLE: an Austrian jewellery concept which is taking over the world

Lumiere rings © FREY WILLE GmbH & Co. KG.


26. November 2010

A Viennese company rich in tradition and now famous far beyond Austria's borders for its exclusive enamel-jewellery collection. FREY WILLE has recently opened a second boutique in London in elegant Sloane Street.

Founded in 1951, jewellery producer FREY WILLE is well known on the international scene for its exclusive treasures. Jewellery lovers across the globe have been won over by the artistic design, exclusivity and array of colours.

The majority of the jewellery is hand-crafted at the production site in Vienna, involving 80 to 100 meticulous steps. The inspiration behind the collections comes from positive emotions, cultural epochs (Ancient Egypt, Greco-Roman), famous artists (Claude Monet, Gustav Klimt, Friedensreich Hundertwasser) or contemporary stylistic movements. The combination of exquisite enamelling with high-karat gold inlay in stylish settings has secured the company its unique position in the global luxury sector.

FREY WILLE now employs 450 staff in over 30 countries across 4 continents and owns 72 boutiques. The current business year has seen the company continue to develop markets in Italy, France and Russia as well as opening boutiques in London, Vancouver and Sydney. The company is currently working on opening a boutique in New York. And Frey Wille also has its sights set on the South American market – Argentina and Brazil in particular.