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Austria goes North

30. April 2012

The culinary Market Exploration Tour for groceries - “Austria goes North” took place in Copenhagen from the 24th to the 25th of April 2012. 23 Austrian participants took their chance to get in touch with purchasing agents in Denmark.

The tight and ambitious two-days program in Copenhagen contained lectures about the characteristics of the Scandinavian food industry as well as Store-Checks with the possibility of B2B conversations. A product presentation with numerous purchasing agents and the Networking Event “Austrian Business Circle” at the central Copenhagen Hotel Kong Arthur completed the successful event. Especially the speech of Henrik Boserup, a known Danish chef with Austrian roots, made it an unforgettable afternoon.

In 2011, the exports of food and drinks increased about 50% to 56 Mio. EUR. This figure shows, that although Denmark is a relatively small market, there are plenty of great opportunities for Austrian products.