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Affordable Luxury Products for Every Woman

Wolford also brings fashionable and innovative collections to the Danish market, offering their customers maximum comfort and perfect fit for decades. Only few Danes connect Wolford with Austria, although Wolford is the market leader in the luxury-clothing segment in the Nordic Region and the Danes know the brand well.

Wolford was founded in 1949 in Bregenz on Lake Constance, Austria. The company history, which spans over more than 60 years, has seen it develop from a business focusing solely on legwear to an international premium brand, positioning Wolford as a global brand in the segment of affordable luxury for every woman. The extensive range of products — always timeless models with subtle references to the latest trends — covers ready-to-wear, lingerie, swimwear and accessories. The company's advertising campaigns, with iconic promotional images from legendary Helmut Newton to several other notable photographers such as Howard Schatz, Jean Baptiste Mondino and Rankin, underline the recognisability of the brand.

Since 1995, Wolford has had its own subsidiary in Denmark. In 2013, distribution in Denmark was carried out by four boutiques owned directly by Wolford, three partner boutiques, the department stores Magasin and Illum as well as several wholesale accounts. In Sweden, distribution was through one owned boutique, two partner boutiques and several wholesale accounts. Distribution in Norway was through two owned boutiques and several wholesale accounts, and in Finland distribution was through one owned boutique as well as several wholesale accounts.