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Facts and Figures

Here are a few facts and figures about the Austrian industry: Sports/Leisure

Sport industry in Austria

According to a study by the Austrian Federal Economic Chamber one out of ten jobs in Austria is sport-related.

Source: SpEA SportsEconAustria,  Das SportAustria-DATENVADEMECUM Edition 10 I März 2019 
Sport defined in economic termsPersons employed*)Gross value added in EUR million
Statistical definition: sporting activities (including the operation of sports facilities and other services)approx. 23,210(0.56%)approx. 1,234.1 
Narrow definition: All activities which are inputs to sport (i.e. all goods and services necessary for doing sport (trade and production of sporting goods) plus the Statistical Definitionapprox. 158,340(3.82%)approx. 8,786.6 
Broad definition: All activities which require sport as an input (i.e. all goods and services related to a sport activity but without being necessary for doing sport) plus the Narrow Definitionapprox. 295,324 (7.13%)approx. 18,087.2

*) Number of persons employed in Austria‘s sport-related economy and their share in the working population in %


The global market for alpine skis and cross-country skis are levelling off at 3.3 million (alpine) and 1.9 million (cross-country) respectively. Remarkable 50% are allotted to Austrian ski brands. The export quota is over 80%.

Source: Annual Report of the Austrian Wood Industries 2018/2019

Source: Trend Top 500
The largest companies of the Austrian sports/leisure sector by net revenue in million euro (2018)  
Intersport Österreich eGen. 677.00
Austria Puma Dassler GmbH 526.10
Zentrasport Österreich eGen. (Sport 2000 & Gigasport) 475.00
Hervis Sport- und Mode GmbH 430.00
Intersport Austria GmbH 308.23
Head Sport GmbH 275.80
KTM Fahrrad GmbH 228.47